||[Oct. 21st, 2006|04:05 pm]
I realize this is a long shot, but I'm doing a research project in marketing and need some insight. We are creating the media plan (what media to use, and who to appeal to) for an organic gardening store, that specializes in environmentally friendly soils, fertilizers, and pesticides. My part of the project is to learn more about and understand the consumer market, so I had a few questions about
gardeners. I would appreciate it if you had the time to answer a few of them, if you know the answers off the top of your head. I hope it's not
too much trouble.
I'm just looking for insight into the types of people that garden, why they garden, and where
It is used as a release, is it a hobby, is it something you learned from your family, is it a form of bonding with children, do you take pride in your garden, why do you like having a garden/ gardening? Are there any other hobbies you partake in that you consider to be related to gardening. Do you just grow potted plants or do you have a full garden in a yard? Where do you get your gardening supplies, where do you find tips, are you part of a local gardening community? When did you start gardening, how much time a day do you spend gardening? And also, when you look at advertising, what form of media would make a greater impact on your gardening purchasing decisions? tv, radio, billboards, free samples?
Things like that, or anything else you might want to add.
Sorry if this is innappropriate to ask.
I just thought I'd give it a try.
you can comment back or e-mail me at firstname.lastname@example.org
thanks so much!